Planning

Planning is about developing a marketing strategy for a client who has an established product and wishes to explore the potential in Indian market. An action plan will consider following elements:

•  Market coverage

•  Brand and its positioning

•  Product range & pricing

•  Communication

•  Sales

•  Distribution & Delivery

•  Customer retention

•  Promotions & Events

•  PR

•  Short term & long term business growth

•  ......